RAILEAN® American Handcrafted Rum and Agave Sprits Undergoes a New Brand

 

Railean Rum - The only Made in USA Certified Rum Distiller in the United States

RAILEAN®, The Only USA Certified Handcrafted Rum and Agave Distiller, Unveils a Bold New Image, a Redesigned Website, and Innovative Spirits in 2012. 

San Leon, Texas (PRWEB) February 07, 2012

Motivated by its widespread success in Texas, where the margarita is practically the state drink, the American rum and agave distiller RAILEAN has rejuvenated its website and enhanced its product line for 2012. The enhancements are part of an overall branding effort led by Houston-based Woodlands Ad Agency, which designs custom websites, builds brands, and leads many online marketing campaigns.

The new website design features detailed information about the RAILEAN product line, which currently includes four rum labels and two agave labels. Visitors can access informative articles about the American rum industry and delectable food and drink recipes, from the fresh and fruity to those best suited for celebrating an incoming hurricane. While RAILEAN cannot sell its alcohol products online due to liquor laws, a variety of RAILEAN pirate merchandise, including t-shirts, shot glasses, and branded materials are available for purchase.

In contrast to the mass-produced, imported products from the Caribbean, Puerto Rico, U.S.Virgin Islands, and Mexico that currently dominate the market, each RAILEAN bottle is made in America using domestically produced sugarcane molasses from the Gulf Coast. Leading the first woman-owned, USA-certified rum and agave distillery, Kelly Railean is revolutionizing the American market. Since 2005, she has introduced the refreshingly tropical Texas White, the rich Reserve XO and the perfectly balanced Spiced Rum, all of which are bottled by hand. Railean also offers the earthy Small Cask Reserve, a handcrafted rum that rates in the upper 90s.

In 2010, the rapidly growing business expanded to include the high quality El Perico Silver. This smooth liquor, which is made from 100% blue agave nectar cultivated in Jalisco, rivals the best top-shelf tequila brands produced in Mexico. A smooth Reposado American agave spirit is scheduled for release in Spring 2012.

“We are thrilled with the new direction RAILEAN is heading in,” says Kelly Railean, proprietor and master distiller. “In 2011, RAILEAN became the only distiller of rum and agave to achieve the stringent Made in the USA® Certified designation by the Federal Trade Commission. Our new website and product offerings are the jumpstart we need to establish Railean American rum and American agave spirits as this nation’s preeminent all American brand.”

About Railean Distillers® http://www.railean.com 

Exclusively fermented, distilled and bottled by RAILEAN Distillers, LLC, at the Eagle Point Distillery in San Leon, Texas, RAILEAN handcrafts the only Made in the USA Certified® rum and agave spirits. This artisan distiller produces everything from scratch using domestic raw materials. Educational and tasting tours are available to the public.

RAILEAN® Handcrafted American Rum™ 1st to Become Made in USA Certified®

American consumers now have an American choice.

LEAGUE CITY, TEXAS- Railean Distillers, LLC (RAILEAN) announced today that their portfolio of RAILEAN® rum spirits is the first rum to be MADE IN USA CERTIFIED® in accordance with the Federal Trade Commission requirements under federal law.

Qualifying for the MADE IN USA CERTIFIED® Seal signifies that a manufactured product has gone through a rigorous supply chain audit and certification process to confirm compliance with U.S. laws and regulations in regards to the ‘Made in USA’ claim.

RAILEAN® received official notice of their successful completion of Made in USA Certified Inc.’s proprietary independent audit process and received license to use the Made in USA Seal of Certification. The MADE IN USA CERTIFIED® seal guarantees that a company bearing these trust marks has gone through a rigorous supply chain audit to verify compliance withU.S. laws and regulations. Consumers know that when they see this seal, the “The Made in USA” claim has been verified, tested and true.

“Americans are fed up with tax subsidies and bailouts of imported products making it hard for small American businesses to compete, and the rum industry is no exception” said Kelly Railean, President and Founder. “With this elite certification, we are now able to differentiate our rum from every other imported rum on the market. Americans now have a choice between imported mass produced rum and higher quality Handcrafted American Rum™. We are fully committed to providing products Made in theUSA; thus providing jobs, fueling our American economy and aiding in the recovery of our economic system.”

Although additional costs are incurred to meet the stringent Made in USA regulations, a recent Gallup Poll found that 72% of Americans are paying heightened attention to the country of origin of the products they buy and nearly 94% of Americans would pay more for foods grown or produced in the United States of America. American consumers want companies to adhere to strict US labor laws, OSHA safety standards, and the EPA environmental regulations, and they want a guarantee of quality for raw materials, packaging and final product.

Railean Distillers, LLC, founded in 2005 in League City, Texas is a woman-owned business and is the only rum distillery to be certified with the Made in USA Certified seal.

Contacts
Railean Distillers, LLC
Kelly Railean
713-545-2742
info@railean.com

Made in USA Certified
Julie Reiser
561-279-2855
Julie@USA-C.com